Archive for the 'Social Media' Category

Social Media Production Development Themes

There is a useful and important question that we can ask about social media, and what we understand to be the emerging role of the social media producer. Does our view of people shape the methodology that we adopt in thinking about social media, or does our view of the available methodologies shape the way that we think about how people use social media? The reason that this is important is because if we adopt different approaches to the study of social media, then we will necessarily arrive at different conclusions and different expectations about the people who are involved in producing them.

I want to use this blog to sketch-out some ideas and principles that I hope to adopt when developing my studies of social media, and the associated creative practices that underpin them. To be direct, my starting point is humanistic and empirical, it is based on the idea that what matters most about the study of media is what people become in the practice of sharing and creating different media products and relationships.

This means thinking about the dispositions that people adopt, the patterns of behaviour that they exhibit, the accomplishments that they seek to achieve, and the conceptual framework and language routines that they articulate in the process of enacting their social presence. This is an approach that is informed by symbolic interactionism, which is a way of pragmatically thinking about our engagements in our individual and social life.

Herbert Mead, the renowned American anthropologist/sociologist, framed the pragmatic view of human life in these terms: firstly, we define ourselves as individuals in relation to our social encounters and situations; second, we define our social encounters in relation to our individual creative dispositions; and finally, we use symbolic forms, such as language, communication practice and media, to establish social relationships which are capable of creating new opportunities for mutual understanding.

This view sees social life, and the individuals that make up the social body, as the primary source of all human undertakings and accomplishments. This means that all the patterns of behaviour, all the concepts that account for our behaviour, and all the meanings that we negotiate between different agents acting in the social body, are observable, and are made meaningful as a process of negotiation, reflection and action.

Therefore, any study of social media has to recognise that it is people, themselves, who create the meanings that we collectively hold about the nature of the world, and so studying and accounting for the way that people make sense of the world is the primary purpose of our reflections on the way that things are, and how we fit with them.

It is the meanings that people create and negotiate that give us the options to act in particular ways, some established, and some emerging and different. And it is people who share the symbolic frameworks of language and mediated representation that are part of the cooperative and developmental process that results in our interactions with the world in purposeful ways.

Now, taking the symbolic interactionist framework at face value, it is possible to map-out some principles and themes that might help to form a view of social media, and the manner in which it is possible to study the forms and practices that social media represents.

This is a sketch and reflection on the practices that I’ve developed in two modules that I teach at De Montfort University, Leicester Media School. TECH1002 Social Media and Technology, and TECH3022 Advanced Social Media Productions. The first module is an introduction to media culture and social media practices, and the latter module introduces ethnographic principles of enquiry, combined with creative and collaborative working practices, suited to emerging social media production challenges.

Reflexive Learning
Symbolic interactionists regard human agency as a primary component of social life and activity, thereby adopting a view of human agency that is reflexive and contemplative, and which is able to retain memories of former practices and states of mind, either as habits or as narrative experiences, which we can learn from and reflect on. Thus, drawing inferences about the process of what makes personal and social development possible.

Blogging – Explaining to Others
I’ve been encouraging learners to write and produce blogs that account for their experience as they learn to make media and share their media socially. There are generally three levels of reflection that I have aimed to introduce. First, how does the process of creating and developing media products feel to the individuals involved? Second, how does this process feel to the group of people who are involved? Third, asking how might the products and the process look to other people who are not involved or committed to the repertoire of meanings that are being offered?

By breaking-up the process of reflection in this way, a mature learner should be able to switch from one perspective to another, and thereby they will be able to account for their own intentions in acting and communicating in the way that they do – before accounting for how these intentions might be operationalised with other people. If we get stuck in any one of these modes, the self-observant mode for example, and are unable to imagine what they might be like for other people, then we will be unable to fulfil our potential as participations in our social situations, or feel individually satisfied at the same time.

Vlogging – Personal Reflection
Reflection isn’t a zero-sum game, however, and so identifying our own individual needs does not necessarily mean a trade-off against what we are trying to achieve socially. A useful technique to make this process tangible is the use of video reflection. I’ve only started to do this properly this year, and yet have found it to be a rich and accessible form of reflection. There seems to be something about opening-up to the webcam on a computer that allows for a more extended set of expressions of what we are thinking about.

I’ve used this process through the year in the De Montfort University Universal Design for Learning requirements, that expect lectures to be recorded or summarised on video in order to assist learners make sense of the complex nature of the topics. I was reluctant to do this initially, but I soon realised that I was benefiting from recording a summary of the topic of my lectures, and then listening to it and watching it, before posting it to YouTube.

I was never sure that I was making sense previously. Now I feel more confident that I am using the terminology of the investigative method, and the vocabulary of the topics in a more purposeful manner. I can check-in with myself and find out how I am doing, rather than waiting for the approval of other people to offer this supporting acknowledgement. It seems that I am more independent and self-actualised as a result of adopting this simple practice and turning it into a habit.

Talkaoke – Structured Discussion
One of the challenges working with first year undergraduate learners, is to develop and nurture a more extended thinking practice. It takes a long time to get learners from the UK to engage in a discussion and conversation that stays on-topic, and which focusses on the subject and the issues at hand. Literally, my experience is that within thirty-seconds the conversation gets deflected and takes a track that is only relevant to the immediate and personal experience of the learner, but which doesn’t probe or explore any of the deeper and more intractable issues that might be related to a problem or social issue.

One helpful technique that I’ve explored this year to help to redefine this lack of focus is the use of structured discussions in the form of a Talkaoke. This is a basic exercise in passing a microphone and explaining a concept or an idea without being interrupted by other learners. This means learners are able to demonstrate that they can dig deeper into an issue that would otherwise be deflected and avoided when a conversation between friends takes place.

It’s a challenge to speak to a topic for a sustained period, and the focus by the speaker as they hold the microphone is more engaged, knowing that the discussion is being recorded requires an extra level of preparedness and depth. Not everyone can do this immediately, but it’s something we can all do with practice. As long as we a prepared to have a go and reserve judgements until we listen back to the discussion afterwards.

DIY-Media
Increasingly I have an aversion to mass-produced and industrially distributed media. I’m getting bored with the sterile and limited repertoire of concerns that are voiced in much of what forms mass media these days. Instead, I’m drawn to more independent and DIY forms of media, because they offer an alternative framework of engagement that draws on the creativity of the people who are making it, and the alternative ways of thinking that they otherwise explore.

Engaging learning through doing.
DIY media is useful because there is no one telling individuals what it is that they should be making or saying. This is a form of media production that is self-determined and draws on the interests and the inquisitiveness of the people who are making it. There is no template, there is no right and wrong, no fixed path or pattern. This is about seeing what emerges as a creative expression and as a form of individual self-discovery.

It is also a form of expression that is directly connected with the process of making something and sharing it. The sense of achievement that comes from making something for ourselves, however limited or ramshackle this might be. The DIY ethos celebrates the achievements of everyone, requiring us to turn-down our sense of judgement, or professionalism, or business acumen, or whatever, and to value the personal achievement and the expression that has been invested in a media product by individuals, rather than simply viewing media products as the outpouring of a commercial process or a factory production line.

Avoiding expensive equipment.
To engage learners in the process of creating things we have to learn to value the most immediate forms of media production, craft and technology that we have to hand. Media production learners get well drilled in the art and craft of the mainstream and industrial production techniques, particularly those required for television or radio, for example. But they have fewer opportunities to explore their creative potential in the form of their own limited, hands-on, capabilities.

If everything can be achieved by applying a pre-determined filter, or by using a technology that makes an artefact look or sound like something else that already exists, then our media becomes sterile and lifeless. Knowing that there is a person behind the process makes it more meaningful, regardless of how ramshackle it might appear.

Promoting alternative and independent points of view.
It’s essential, therefore, that we have in place a structure for learning that promotes and exposes learners to alternative forms of media practice. Particularly those forms of media practice that offer alternative opinions, expressions of identity and dynamic forms of creative practice. Simply churning-out graduates who are capable of slotting into the already established and pre-existing employment and skills structure that is represented by mainstream media is no longer tenable.

All we will end up with is a sterile and flat media culture that offers no diversity of thinking or interest, and which can only reproduce that which we already have. Where will the innovation in media forms and practices come from if we are only teaching learners how to fit into the established mould of media producers? Don’t we have a responsibility break and remake the mould from time to time?

Social Learning
One thing that is clearly breaking the mould, even as we speak, is the requirement to learn the skills and attitudes of collaborative thinking and working. The tools that are available to us in the internet age are making it much more likely that we will have to collaborate in ways that we have never done previously, on a continual and a deeper level than we have done in the past.

Collaborations skills are going to need to be richer and more socially based than the old command-and-control models of organisation development will allow. It’s going to be essential that knowledge workers will have an outlook and disposition that is essentially social, and which enhances the network potential of new data-driven tools and communication practices.

Dominance of Skills & Roles Models
Presently we are locked into a model of learning that is process driven, in which the focus is on how we manage the techniques of project development, rather than focussing on the relationships that are fostered by the people involved. This means that we are continually turning-over the ground of set skills-pathways and skills-models that come from a previous age – the mass production and factory age.

The role-models that are advance in this model also tend to come from the same community of practitioners that are identified with tightly-defined set of production techniques. The value of people who can discuss social imperatives is not part of this grouping. How we feel and understand what things mean, is not necessarily something we focus on when putting a production team together, though in an age of increased anxiety, this might be worth pursuing.

Shift to Practical & Experiential Engagement
What we learn from practice and experience will be different from the kind of analysis that we can derive from our understanding of process and systems. While these systems are important and provide the backbone of a set of media practices, the social context in which they are enacted are equally important. One gives life to the other, and to focus on a purely rationalist or instrumental view of human activity and motivation produces a sterile and alienating experience.

Peer-Learning Practices
This is why continuous peer-learning techniques are essential in the development of a social approach to project management and development. Learning is no longer terminated upon graduation. It has to continue and continue to be undertaken for the rest of our lives. So, let’s make these learning practices as accessible and enjoyable as possible. The symbolic interactionist approach recognises that all social activity is learnt activity. We continually learn from one another. To learn in isolation is going against our natural dispositions, perhaps suited to less than twenty percent of the population. So why aren’t we accessing those social learning practices that work so well in informal play or recreation?

Playfulness and Alternative Learning Practices
There is a developing trend towards the use of gamification techniques to enhance learning and comprehension. Simply regurgitating the ‘tram-lines’ models of learning that have been imposed in the mass-media age will not suffice. We need to look again a co-learning and participation-based models of learning that foster and nurture a sense of engagement on multiple levels, not just those that are preferred by the inspectors and supervisors of the curriculum. Humans comprehend the world in many different ways. We approach problem-solving in equally diverse ways, so why not allow learners the opportunity to explore more diverse approaches and use a wider range of practical tools that are better suited to their divergent cognitive dispositions?

Collaborative Practice
If social media is to realise its potential, not only as a mode of promotion and conversation, it also needs to be articulated as a set of collaborative platforms that ensure that work can be developed on a shared, transparent and continually engaged basis. The silo mentality of development is a difficult one to shift in the mind-set of most organisations, as it seems counter to rationalist and efficiency models of social organisation.

Stepping back and allowing self-determined and interdisciplinary teams to take the reins of a project is anathema to most project managers and systems developers, who would rather work by dividing and conquering, as each task and resource that is deployed to focus on the task is optimally deployed on a unit-by-unit basis. Russel Ackoff critiques this approach, when he questioned the ‘systems-thinking’ mind-set. His argument was as simple as: take any single component of a car and see if it achieves anything like what the car can achieve when it is operational as a whole!

Wiki Development
The tool that I’ve been using most to develop this is an instillation of MediaWiki – the system that Wikipedia runs on, and which has been installed on the DMU Commons. It requires a change of mind-set to embrace wikis as a collaborative development space, because the lack of hierarchy, the open structure and the negation of status challenges many of the received models of knowledge development that are incorporated in our public institutions.

As the symbolic interactionist tradition acknowledges, it’s not the institutions that matter, but the perceptions and the shared experiences of the people who form those institutions that make the difference. If we separate the organisation from the people then we are left with a sterile and information-process-led approach which most people seem to find to be an anathema to a happy and fulfilled working life. So why keep doing it?

Social Production Tools
Fundamentally, we have to invest in the social tools that will enable us to maintain meaningful human contact when we engage in dispersed projects and try to achieve extended common goals. Yes, different types of jobs and tasks tend to attract specific types of thinkers, but they might be so much richer and quicker to resolve if they take a more pragmatic and inclusive approach to cognitive diversity. Simply employing people with the same outlook will only produce the same responses. If we paraphrase Einstein, the way to critique one system of thinking is to deploy an alternative system of thought that that can help us to shift our perspective and bring about fresh thinking.

Before Copernicus every expert was adamant that the Earth was the centre of the universe, and that when we looked at the sunset we saw the sun setting below the horizon. After Copernicus, it was possible to demonstrate that it was a false image, and that it was actually the horizon that was rising to obscure the sun. Sunsets, however, remain beautiful and prompt a sense of wonder – so it’s win-win to be able to think both ways.

Social Evaluation Tools
This means that we need to think differently about the evaluation tools that we use to demonstrate that we are engaged in a common endeavour of value. How we look at meaningful social communication has to be understood in different terms than simply measuring the interactions and the number of people who flick a switch and stare at a screen. What are the wider outcomes that we are trying to achieve? What is the context of need and social development that we are trying to cope with? How can change and shifts in disposition be accounted for?

Either we continually try to chase our tails, and keep-up with the numbers and the metrics, or we step back and ask questions about the ethics, the value and the meaning of our social forms of communication. In my work with community media, the challenge is never to measure the audience of a community media project, but instead to ask what people become in the process of developing the relationships they establish in their practices?

Mediation
By returning to the triad of pragmatic communication, associated with Pearce, we can complete the cycle of development and understanding. What are the forms of communication helping us to become? How do they help establish a sense of ‘self’? How are they valued and understood in the context of the community of practice and interest in which they are expressed? The pragmatic symbolic interaction tradition is an anti-essentialist form of thinking. It doesn’t see language as a universal trait of human nature, rather, it looks to practice and activity as the formation of our language.

The need to collaborate and meet shared social goals is what leads us to formulate language and symbolic representation. What, then, are the shared aims and goals that our present forms of symbolic representation seek to address? Our tools of symbolic communication are always shifting and changing, and in the process our goals and aims also change.

Social life is never static, it is dynamic and changing. It evolves in practice, and our reflection on that practice gives us new insight into how we can change and evolve our goals and aims continually. We are restless in this respect, because we remember that we have lived our lives one way before and we are drawn to the creative practice of trying new ways to live, new ways to interact and new ways to see the world.

Pragmatic Models of Communication
Pragmatism, then, takes the dynamic process of interaction and social engagement and asks: what do we become in the process of applying these emergent forms and practices of communication? Accounting for change is the primary need of all social enquiry. We are continually faced with change. We remember the habits of the past, and sometimes we long for those habits with a force that is deeply held within our being.

Periods of rapid social change are always challenging, and they displace the equilibrium and harmony that we previously established. But in time we adapt. In time we establish and incorporate fresh perspectives and the harsh lessons of life get incorporated in our language repertoires and routines. It is impossible for us to live in a word of no memory, though it is often difficult for us to move on from the past. We are driving into the future with our eyes firmly fixed on the rear-view mirror, (to steal an analogy).

Affordances & Constraints of Technology
Of course, technology plays an important part in the development of our dispositions and sense-making capabilities. As technology changes, so does our ability reflect on the mechanisms by which we engage with the world, recall information about the world, and engage with one another. The McLuhan’esque determination that it is the technology which shapes our comprehension of the world is only partly true. Technology plays a role, but it does not exist in isolation, and humans still have to make sense of the technology that they engage with and use.

A pragmatic approach to technology seeks to understand the relationship between our sense of self, our sense of the social group in which we operate, and the media and symbolic forms that we have to hand, that allow us to go beyond our immediate bodily senses and capabilities. Any examination of the technology of communication cannot be deterministic. Technology and media practices do not define the human experience. They may help to shape that experience, but they do not totalise it or finalise it.

There is no universal fulcrum on which the world rests. Our experience is the product of the social construction of meaning, which is shifting and developmental, emergent and partial. We never have the full picture and we never will make sense of everything. Our experience is a process of negotiation, and technology and media forms are only one aspect of that process.

Dispersed Meaning Processes
In a sense, the preponderance of social media technologies has helped us to see the world in a different light. We are no longer embedded in mass-media models of subject-object dualisms, and instead can locate the evidence that humans are creative, inventive and generative. Yes, to a large extent we learn by imitation, but if encouraged and supported appropriately, we have the potential to follow richer streams of generative intent.

Mainstream media organisations now spend much of their time mining social media interactions to figure out if they can offer potentially meaningful content to a broad audience. This is a significantly different process than the mass media model of industrial media production. It looks to people and publics to find out what they regard as meaningful, rather than simply imposing content on a uniform and mass audience.

Adapting to these changes is taking time. The levels of collaborative and co-production are emergent, as Henry Jenkins attests, this is a model in which meanings are circulated by users or agents in a network, moving beyond the simple producer-audience binary that has been the mainstay of mass media entertainment through the Twentieth Century.

Post-Broadcast
The task, then, is to prepare for the post-transmission age, in which dispersed and distributed meanings networks are the norm, and the experiences of humans within these networks are given primacy. This will take us beyond the institutions and industry practices of the present, and open a dynamic and shifting mediascape that is driven by individual and unique expressions of belonging, participation, creativity and difference.

Diminution of Importance of Transmission Models of Communication
Gone are the days of reliance on fixed communication pathways. Media will have to work harder to establish a presence within the plethora of social worlds and multiple reality-frameworks that people experience. We might not yet witness the full effect of this change, but it’s becoming more apparent in the dispersal of micro-gestures that make up social media communications platforms and systems. Being able to tune in and out of these reality frameworks is going to be the required skill of future generations.

Rhizomic vs Arbolic forms of Media
Deleuze and Guattari signify this shift in the concept of de-territorialisation, and the contrast between the ‘arbolic’ and the ‘rhyzomic’ structures underpinning knowledge and information exchange and development. Eric Raymond describes this as the ‘cathedral and the bazaar’ model of thinking. We may well continue to invest in long-lasting structures and social spaces, as they serve a functional purpose, but they are slow to respond to social change and aren’t based on flexible forms of thinking. Whereas the rhyzomic forms of collaboration and co-development are fluid and continually emergent, offering change many times over, at a rapid pace and in unpredictable ways.

Practical Tools
The challenge, then is to build a practical set of tools that can help us to adapt to these generative models of social experience, and which help us to realise the potential of participative models of media engagement. These are often labelled as part of the digital literacies model of thinking, and there is a great value in exploring this framework of practice. It will be more effective, however, if we can tie these ideas to the symbolic interactionist methodology, because a lot of the groundwork has already been done, and the simplicity of the precepts have been established.

The challenge is to keep thinking, to keep reading, to keep writing and to keep exploring and making points about how all of this works, what difference it might make in practice, and how we can adopt forms of analysis and evaluation that aren’t fixed to speculative or deterministic ideas. Let’s form a view of people that respects agency and then find a methodology that can account for the creativity that is associated with being human.

Social Media Production – Reflexive Learning

It’s getting close to the end of the lecture series for my social media and my community media modules. It’s been a fascinating process to work through this year, as I’ve made some changes to the approach that I’ve brought to the learning opportunities. I’ve shifted from a ‘teaching’ style approach, to a ‘mentoring’ style. The main difference is that I’ve been using more reflexive and developmental approaches that emphasis self-directed learning and engagement, which give learners the opportunity to discover and explore new ideas and opportunities for social media practice.

We still seem to be dominated by ‘instruction’ as the main form of learning practice, especially when it comes to learning how to use media technologies and applications. This limits the focus of learning, in my experience to a ‘transactional’ approach that only recognises what people are able to undertake given the right instructions, whereas we might be serving the learners better if we can offer them opportunities to discover something about themselves in the process of learning?

This is a more open-ended approach, and it requires a less bounded and fixed view of the subject and the steps that might be involved for learners to gain mastery over that subject content. I’ve long thought of myself as a guide for learning, or a learning partner, who has a modicum of experience, but who in engaged in the same process of discovery and emergence that the less experienced learners are. This approach has its risks, in that learners can often feel that they are working in an unstructured process, however, if the process is well explained and is clearly recognisable, then learners can make the connections for themselves quite easily.

Playing Cards at the Start of Term

Last year I started off the first-year social media module by getting learners to play cards together in small groups. This had the advantage of learners being able to get to know each other, it took them away from the computer screens that they would otherwise be sitting at, and it gave them an opportunity to learn from each other’s experience. The simple process of learning to play cards is an incredibly effective way to impart knowledge and a sense of understanding of the rules of a game. Most learners pick card games up instinctively without giving it a second thought.

What I’ve tried to bring out in the module is a sense of social collaboration, so the coursework projects are designed around the idea that learners will form a social group who will undertake a social project, something that they can’t do virtually, but have to meet-up and interact with other people if it is to be successful. So there is a cake making group, a five-a-side football group, a film podcast group, a pub games group, and so on. The blogs that learners write about these activities are posted to the DIY-DMU site on the DMU Commons.

DIY-DMU Bloggs

Underpinning this activity is a layer of reflection using blogs and social media posts that learners can use to explain and identify what works in their social activities and what they have learnt. This is a process of development in which learners are expected to post content as they go along, so that they can incorporate their experiences and the comments and feedback that they are receiving from other learners on the module. As this is a social activity learners can look at each other’s blogs and are able to make improvements and changes to their style of blogging based on what they have seen that other people are writing. It’s a very social way of learning that doesn’t require a heavy-handed teacher to be pushing learners to do thing in a specific way and in line with a set of regulations.

Reflexive Blogs

As part of the process of reflection I’ve asked learners to include a reflective video blog, lasting about two minutes, in which they tell me what they have learnt. A couple of weeks ago we spent some time in the workshop looking at how these kind of video blogs work, and how they are understood by people watching them. Things like body language, eye movement and relating an extended set of thoughts emerged as fascinating things to watch out for, and to learn from. I got this idea from the videos that I’ve been making myself to introduce and summarise the topics that are being discussed in the lectures each week. This is part of the DMU Universal Design for Learning scheme, which seeks to make learning as accessible as possible for learners.

It was a revelation to me that I gained and learnt from making these videos, as it’s almost impossible to get feedback from colleagues as to the suitability of the lecture content I’m producing. We are all pressed for time, and the informal reflexive conversations that we used to hold over a cup of tea are less likely to happen. So checking-in with myself by recording these videos each week has been a great help. Hopefully learners will find the techniques of video-blogging to be equally as useful and an effective way to enhance their self-directed learning.

It’s also been interesting to experiment with different sensory-based techniques of learning, such as the Talkaoke session that we held, and the play-dough session. The dominant mode of information delivery in most learning sessions tends to be auditory and visual. What has been interesting has been the introduction of kinaesthetic, modelling, schematic and discursive forms of learning that go beyond the simple and well-tired techniques of ‘chalk-and-talk’.

At the end of the day, what I’m trying to achieve is confidence in extended thinking. This is why I’m still a fan of hand-written exams, because it’s an opportunity to engage the hand and the brain in a different kind of thought process, one that brings out a deeper form of thinking that can’t be deflected so easily by interactive media, the cut-and-paste mentality of writing, and the always-on media consumption that is encouraged these days. Sitting and contemplating is a difficult thing to do, but if we learn how to do it well, then we gain maturity and become something more authentic in the process. People who can look at a situation, evaluate it and develop an analysis, rather than just accepting it at face value.

I’ve got some ideas of how I want to develop these forms of learning practice, so I’ll keep posting blogs and videos that explain how these might work and be incorporate into the modules in the future.

TECH1002-17 Lecture Twenty-Four Summary

This is a brief overview of the topics that will be covered in the twenty-fourth lecture for TECH1002 Social Media & Technology

TECH1002-17 Lecture Twenty-Three Summary

This is a brief overview of the topics that will be covered in the twenty-third lecture for TECH1002 Social Media & Technology.

TECH1002-17 Lecture Twenty-Two Summary

This is a brief overview of the topics that will be covered in the twenty-second lecture for TECH1002 Social Media & Technology.

TECH1002-17 Lecture Twenty-One Summary

This is a brief overview of the topics that will be covered in the twenty-first lecture for TECH1002 Social Media & Technology.

 

TECH1002-17 Lecture Summary Twenty

This is a brief overview of the topics that will be covered in the twentieth lecture for TECH1002 Social Media & Technology.

TECH1002 Lecture Eighteen Summary

This is a brief summary of the topics that will be covered in the eighteenth lecture for TECH1002 Social Media & Technology.

TECH1002 Lecture Seventeen Summary

This is a short overview of the topics that will be covered in the seventeenth lecture for TECH1002 Social Media & Technology.

TECH1002 Lecture Sixteen Summary

This is a short overview of the sixteenth lecture for TECH1002 Social Media & Technology.

TECH1002-17 Lecture Fifteen Summary

This is a short overview of the topics that will be covered in the fifteenth lecture for TECH1002 Social Media & Technology

TECH1002-17 Lecture Fourteen Summary

This is a short overview of the topics that will be covered in the fourteenth lecture for TECH1002 Social Media & Technology.

TECH1002 Lecture Thirteen Summary

This is a short overview of the topics that will be covered in the thirteenth lecture for TECH1002 Social Media & Technology.

TECH1002 Lecture Twelve Summary

This is a short overview of the topics that will be covered in the twelfth lecture for TECH1002 Social Media & Technology.

Round the Counter Podcast Number Thirteen – Gaming & Energy Drinks

This is our Round the Counter podcast discussion for TECH3022 Advanced Social Media Production, in which we talk about gaming and the association with energy drinks. There’s a good article by Duncan Aird from way back in 2010 that explains this phenomenon, and from which I’ve used one of Duncan’s pictures.

TECH1002 Coursework B & C Overview

This is a brief overview of the coursework B & C for TECH1002 Social Media Production.

TECH1002 Coursework A Feedback Video

This is a short summary of the feedback for TECH1002 Social Media & Technology Coursework A.

TECH1002 Lecture Eleven Summary

This is an overview of the topics that will be covered in the eleventh lecture for TECH1002 Social Media & Technology.

TECH1002 Lecture Ten Summary

This is a short overview of the main topics that will be covered in the tenth lecture for TECH1002 Social Media & Technology.

TECH1002 Lecture Nine Summary

This is a short video summary of the ninth lecture for TECH1002 Social Media & Technology.

TECH1002 Lecture Eight Summary

This is a short introduction of the main topics covered in the eighth lecture for TECH1002 Social Media & Technology.

TECH1002 Lecture Seven Summary

This is a short video summary of the seventh lecture for TECH1002 Social Media & Technology.

Round the Counter Podcast Number Eight

Here’s the latest edition of the Round the Counter Podcast. Lots of aimless chat with myself, Dave Weight and Ben Archer. Just chatting about stuff that we can’t be bothered to look in to in more detail?

TECH1502 Lecture Two Video Summary

This is a short video summary of the issues that will be covered in the second lecture for TECH1502 Introduction to Community Media.

TECH1002 Workshop 002 Video Summary

This is a short overview of the activities that we will be covering in the second workshop for TECH1002.

TECH1002 Lecture Five Video Summary

This is a short overview of the topics that will be covered in the fifth lecture for TECH1002 Social Media & Technology.

TECH1002 Lecture Four Video Summary

This is a short video summary of the topics that will be covered in the fourth lecture for TECH1002 Social Media & Technology.

TECH1002 Lecture Three Video Summary

This is a short video summary of the topics that will be covered in the third lecture for TECH1002 Social Media & Technology.

TECH1002 Lecture Two Video Summary

This video gives a brief overview of the issues that will be covered in the second lecture for TECH1002 Social Media & Technology.

TECH3022 Lecture 004 Video Summary

This video gives a short overview of the topics discussed in the fourth lecture for TECH3022 Advanced Social Media Production.

TECH3022 Lecture 003 Video Summary

This is a short video introduction to the issues that we will be covering in the third lecture for TECH3022 Advanced Social Media Production.

TECH3022 Lecture Summary Number Two

This is a short video that gives an overview of the topic covered in the second lecture for TECH3022 Advanced Social Media Production.

TECH3022 Advanced Social Media Production Intro Number One

This video gives an introduction to the first lecture and workshop of TECH3022 Advanced Social Media Production.

TECH1002-17 Lecture Overview Number One

This is my latest video introduction for TECH1002-17 Lecture Number One.

TECH1002 Social Media Reflexive Vlogs

Over the last couple of days I’ve been watching vlogs made by learners on TECH1002 Social Media Technology. The aim was to talk for about three minutes about what each student has learnt over the year. This has been a great way for me to get direct and uninterrupted feedback from each of the learners, as they let their thoughts unfold about their experience of social media.

There’s a real openness and honesty to the videos that I really like, even in their most basic form vlogging is a great way to explore ideas and to explain how our thinking shifted and changed over time and as we dealt with the different challenges that had been set. It’s my favorite assignment to mark.

Here’s the YouTube playlist with a sample of the videos.

 

TECH3022 – Sweet Truth Campaign

I’ve finished marking the coursework blogs for TECH3022 Advanced Social Media Production. The assignment focused on developing a social media campaign that engaged a group of participants in the debate about sugar and it’s role in the obesity and diabetes epidemic.

The idea was to develop a campaign that used social media to raise awareness of the role of sugar that the way that messages about processed food are embedded in our food culture. The impact that sugar and refined and processed foods have on people has become more prominent in recent years, with a lot of attention being paid to the issues in the press, and the government announcing plans for a Sugar Tax in the last budget.

Sweet Truth Logo

Sweet Truth Logo

The campaign that was developed by the learners on TECH3022 is described and explained in their collaborative wiki post on the DMU Commons Wiki. It gives a good overview of the shift in attitudes by the learners from thinking about media as something that is predominantly industrial and focused on mass entertainment, to something that is participative and based on DIY principles.

Given the seemingly unending increase in rates of obesity and diabetes in the UK, it’s essential that we use all forms of media to form communities that are equipped and empowered to make changes in their lives, to go back to the simple skills of family cooking, and to avoid the crap that is promoted by the major food manufacturers.

While this project is limited in its scale, we’ve identified some important lessons that will help to develop projects that are better equipped and funded. After all, prevention is always better than cure.

TECH1002 – Social Media Assignment

Over the Easter break I’ve been marking coursework assignment from the learners on TECH1002 Social Media and Technology. The assignment was to work collaboratively to create and develop a learning package that would help people to get together and to take part in a social activity. This meant getting together and forming a group and undertaking regular tasks that help people to learn new practical skills, interact and work collaboratively through social media to do things in the real world.

Screen Shot 2016-04-05 at 13.19.15Examples included making bread, going for afternoon tea, using craft skills to make memes, extreme ironing, watching Friends, playing stand-along electronic games, and so on. The idea was to do something in the real world that can’t really be done in the online world. So groups were formed around playing cards and make-up, vintage clothes and car-meets.

Screen Shot 2016-04-05 at 13.17.11As a first-year assignment, the approach is fairly straightforward, whatever could be written about the experience in the form of a blog would provide the evidence of what each person had been able to accomplish. I know my students usually hate coursework, so this meant I was able to mark each of them independently. It did mean that that I had to read over one hundred blog portfolios, which took quite a log time. I made this easier, though, by having learners post links to their relevant blogs on the DMU Commons wiki profile page. Easy to update and easy to read.

The blogs get shared via the DIY-DMU blog site that I set up on the DMU Commons. It’s fed by RSS feeds taken from the learner’s individual blog, and allows everyone to read each others posts and get a sense of what is being made by other learners. Being able to share content makes a big difference to the sense of accomplishments that’s needed for social media, making contributions visible makes a big difference.

Screen Shot 2016-04-05 at 13.17.52The submissions scored highly when each of the groups provided plenty of information about each of the projects, so that someone who doesn’t know about it would be able to have their questions asked, and know what would be involved if they tried to join.

They also scored well if they where clearly using their media production skills by sharing photos, videos, graphics and so on. These didn’t have to be anything sophisticated, just sharing media from phone is enough these days. We had some great examples – Extreme Ironing, Make-Up and Snooker all shared videos that had that social media style we wanted.

Overall, I enjoyed working on this assignment because it was creative and extended the idea of social media as a DIY platform, rather than simply relying on corporate media styles and conventions.

 

Lowering the Bar of Expectation – Social Media Group Projects

I’ve never set a piece of coursework like the project that my first year social media students are presently working on. Learners have been asked to set-up a social group that meets to do something as a shared social activity. Something that they can’t do online. Like playing cards, making bread, designing button badges, using Go-Pro cameras, and so on.

20160226_155705337_iOSThe aim is to use social media to bring a wider group together who have a hobby or who are interested in doing something they enjoy. In the process they teach other people who might want to join the group what it is about. Social media is used to share interest in things like makeup, cars, sport, and to show examples of what the group gets up to. So there’s lots of using Instagram and Twitter, lots of YouTube videos, and plenty of Snapchatting.

20160202_153500000_iOSThe reaction has been great, with loads of spontaneous meetings, lots of images and social media posts being shared, and blogs being written. We have developed an expression when working out how to explain the use of social media. We are ‘lowering the bar of expectation!’ This is because we’ve learnt that social media has to be accessible, playful and inclusive. The daftest and cheesiest images seem to be the ones that get shared and reposted the most.

The amazing thing is that this doesn’t feel like hard work, it’s just something that each of the groups get on with. They connect with one another, and the ideas and exchanges seem to flow. Each group has to put together a wiki page on the DMU Commons Wiki, that they work on collaboratively, and which acts as a central point for information about the group and the activities that they undertake.

Learners are demonstrating a wide range of media production skills in the process, such as the Extreme Ironing group’s video. The Snooker Club’s video, The Friends group and the blog promoted by the Sweet Style blogs. It’s the best piece of coursework I’ve set in ages. I’m looking forward to marking the blogs that are being written about the experience over Easter. If you want to read more head over to DIY-DMU.

Using DMU Commons

For TECH1002 Social Media Technology and TECH1502 Introduction to Community Media we’ve been actively using the DMU Commons Wiki and Blogs. So far we’ve made good progress in creating blogs and adding multimedia content. Each blog been set with a unique URL and learners are adding and embedding original content that they are writing and producing. Many of the learners are adapting and changing the themes by designing their own banners, backgrounds and adding feeds to their side-bar widgets.

001-DSCF0111I’ve set-up a blog DIY-DMU that will pull-in an RSS feed from each of the individual blogs, should they wish to share their posts. I need to add all the learners to the syndication feed and to update the visuals and the Twitter feed so that it better reflects the ethos of DIY media that I’ve been discussing in lectures and labs.

Each learner has a profile on the DMU Commons Wiki that they are adding to as they go along. They are using this profile to list their blog submissions for me to mark for their coursework assignment.

I have been encouraging learners to take an active look at each others blogs and wiki profiles so that they get a sense of what other learners are achieving.

001-DSCF0112There are a couple of features that we’d like to see added to the next update to the systems, so we’ve started a snags and suggestions page on the Wiki. The main feedback so far indicates that some learners want a wider range of themes, particularly themes that they can adapt and develop more by editing CSS.

 

 

 

Social Learning – Why Playing Cards Matters

I have a nagging sense of anxiety that someone is going to tap me on the shoulder and ask me why, when my students are paying £9k fees, that I should be asking them to play cards at the beginning of their workshop sessions for TECH1002 Social Media & Technology?

So this week when we were playing a quick hand at the start of the workshop session, I spent some time chatting and asking what learners thought about starting the workshop sessions with game of Rummy, or Chase the Ace?

I got some useful feedback, and while a small number of students would rather just get stuck in to the tasks specified for the workshop session, most told me that they are happy to have the option to keep playing for the following reasons.

Most told me that they feel that by playing cards they have spoken with a wider range of people than they would have if they had just come in to the computer lab to work. The normal practice is to sit at a computer, stare at the screen and follow the instructions that are dictated and explained by the tutor.

By allocating the students into random groups they told me that they have been able to chat with people that they would never have spoken with before, and that they have a wider sense of who is on their course because they have been able to introduce themselves informally as they learn and play different games.

There’s also a belief that the twenty minutes or so that we play cards, gives learners time to wake-up and adjust to the attention requirements of the workshop.

Some learners come straight from an intense lecture or workshop session for another module, so this short break allows them to readjust their mind and ease into the style of thinking that we are exploring as part of this module. After all, it is social media!

I suggested that cards are a great way to do this because playing a card game doesn’t require our full attention, only part of it, while we chat and discuss issues that are relevant, or even just catch up.

I try to give a subject of conversation each week, such as who their favorite artists might be, or how they share their music. It seems like these conversations are becoming more focused and the learners make adjustments to their awareness of the ideas that are being presented to them in the lectures.

The other useful thing about playing cards is that while some learners have played cards a lot in the past, with their friends and family on a regular basis, many have not. So it’s been a process of collaborative learning, as new games are explored and the rules to different games are shared.

It looks like I’ll have to buy some new card sets because the ones that we have been using are getting worn out.

Overall I’m glad I introduced this technique this year, because for me it feels less of a battle of wills to achieve a sense of focus and engagement with the subjects the module is covering.

It also seems that attendance is holding up as well, as the loosening of the task-orientation that I’ve employed previously, has given learners a greater sense of social identity that is more agreeable to them than just expecting them to get on with their work.

Obviously they are getting on with their work, and the greater sense of trust between the learners and myself is helping to make this a process one that is self-motivated rather than directed with a heavy hand by me.

So, while I’m still anxious, I’m more confident I can explain why this has been a positive learning experience for both the learners and myself.